In the Verde Valley, the Verde River contributes greatly to the regional economy. The sectors that rely heavily on the river include recreation and tourism, agriculture, and the wine industry.
Of the total economic activity in the Verde Valley – which is approximately $1 billion to $1.5 billion per year – the Verde River may directly account for up to 16% of that total, with additional contributions for indirect and induced effects. In addition, the river has positive impacts on real estate values and quality of life.
To find out more about the study and why it matters to local businesses, click here to read or download this issue.
Click here to read the original study produced for The Nature Conservancy by Hydrologics, Pacific Institute, and Stratus Consulting.